Financing

What is Financeit?

FinanceIt, is a Canadian company founded by Michael Garrity and Casper Wong in 2011. The company facilitates the purchase of large products and services, such as home renovations, cars, and consumer goods. It offers point-of-sale financing, helping customers pay for purchases of up to $150,000 through flexible payment plans—monthly, biweekly, or weekly. For example, if you're working with a company like Basement Builders to renovate your basement, FinanceIt can help you get started faster with affordable financing options.

Does renovating the basement increase the value of your home in Canada?

Home improvement projects naturally leave homeowners wondering whether the ROI (return on investment) is worth it. When it comes to basements, the good news is finished spaces are generally considered high-value renovations in the Canadian housing market.

Increased Resale Value

• A finished basement can add an average ROI of 70% to 75% of the renovation costs. For example, if you spend $40,000 on finishing, your home’s value could increase by approximately $28,000–$30,000.
• Buyers often see finished basements as bonus square footage, appealing to multi-generational families, tenants, or those looking for flexible work-from-home spaces.

Rental Opportunities

• Another advantage of finishing your basement is the potential to transform it into a rental income suite. Small apartments or Airbnb spaces provide steady income streams, making your investment pay off faster.

Appeal in the Canadian Climate

• Since basements tend to stay cooler or warmer (depending on the season), they’re great for year-round use, from cozy movie nights in the winter to cool summer retreats. Buyers often consider a functional basement as a huge plus in colder provinces like Ontario, Alberta, and Quebec.